Where to Find Micro-Influencers

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If you’re looking to grow your company, you’re going to need to sway your audience. But how can you do that, using the basic social media platforms that we all have become accustomed to? An easy way to do this is with the use of social media influencers. The most common type is micro and macro influencers.

Micro-influencers usually have significantly less followers (under 10k) than macro-influencers and are becoming more increasingly sought after. Fewer followers mean an easier to engage audience.

But how do you find the perfect micro-influencer? Well, you can start by looking through your own followers. Anyone liking and commenting on your ideas or brand? They might be worth checking out.  If you do choose to try and connect, be courteous and follow their content. Know a bit about them before reaching out about your needs.

Another way to locate a reputable micro-influencer is to utilize hashtags that are related to your product or brand. Instagram is an easy way to use hashtags to search for influencers that already have you on their radar.

Influencer databases are another option to locate micro-influencers. These are some of the quickest tools that one can use to identify and sift through many influencers in a short amount of time. Some of these platforms are free, and most are user-friendly.

They offer information about the influencer that can help you quickly access if they are the right fit for your business. Information like the number of followers, cost to have them on board with you, etc. can be extremely beneficially when sorting through many influencers.

Remember when choosing your ideal influencer, pay close attention to the engagement of their following, and don’t be blinded by just their audience size. It's one thing to have 1,000 followers but what does it matter if they aren’t commenting? You want someone who knows their audience, cares about them and who also cares about their image and how they are portrayed.