Top 6 Professional Business Cards Tips & Examples
When your business launches, there is almost nothing more exciting than being able to introduce yourself to the world as a proprietor - and to do so in a way that is not only stylish and professional, but impactful. Enter the Business Card. Oftentimes the first interaction a client has with your brand and/or person, business cards of today need to convey a lot in just a little. Here are some of our favorite tips and cards:
Like fire and ice, what is light without a little dark? Play with inverting a light background and dark type/dark background and light type but stick with just a two-tone palette – and stay consistent on both sides to keep things cohesive.
Capture the eye with something a little unexpected and a little out of the box with a patterned background that sticks in the memory. Pro tip: Only use it on one side of the card, though, and keep the other side simple and minimalistic.
STICK TO BASICS
The basics of printing and design, that is. The last thing you want is a sloppy print job or oddly sized cards so remember:
Allow for 5mm of trim on all edges
Design in CMYK as much as possible
Start by making sure you include the important info so contact information doesn’t get accidentally overlooked.
DESIGN AROUND YOUR BUSINESS
Your business itself is unique, so why not work that into the design? A surefire way for someone to remember just what it is you do is with a well-designed visual reminder.
BANISH THE CLUTTER
Like the great Coco Chanel’s advice to remove one piece of jewelry before leaving the house, do a scan of your business cards for any elements that look just like more white noise. A clean layout serves to not overwhelm, conveys important information and keeps your brand looking sleek and professional.
DON’T FORGET READABILITY
Whatever eye-catching color scheme or background you choose to go with, be sure you aren’t sacrificing on readability for an aesthetic. A business card, after all, exists first and foremost to deliver a message and it’s easy to forget about contrast when you zero in on a really cool vibe.
Your business card is not only a part of your branding design – it is often your branding’s front line. Make sure the design conveys your company’s mission but also conveys your company’s information. After all, first impressions matter.